Board Orientation Manual 2024

Marketing The role of the Marketing Directorate is to promote the BC Games to the local community, which includes making local citizens aware of the Games and the need for specific and general volunteers, making local businesses aware of the opportunities to support the Games (as developed by the Friends of the Games Directorate), and recognizing the businesses that support the Games (based on the Friends of the Games recognition plan by utilizing local media and other promotion opportunities). This Directorate manages social media and the Games website (Games specific pages on the BC Games Society website – bcgames.org), coordinates all photography for the Games, secures and then works with the merchandise contractor to implement a plan for merchandise sales, and manages the distribution of results and stories to the media. Volunteer Management – see “Each Directorate” section. Creative Services The purpose of the Creative Services Chair is to oversee the production of all graphic elements for the Games, to ensure there is consistency and appropriate use of the Games brand. This includes letterhead, covers for manuals, posters, business cards, signs, banners, badges, etc. The BC Games graphic standards are used as a guide to ensure consistency with the brand and for creating a Games-specific style guide. The BC Games Society will provide graphic elements which are available for use as is or can serve as a starting point for the development of elements specific for your Games. Digital Media The purpose of the Digital Media Chair area is to maintain the pages of the BC Games Society website dedicated for your Games and to manage social media platforms for the host society. These will serve as the source of local Games information. Content for the website and social media is generated mostly by the Public Relations Chair but will also be sought from other Directorates. Communication about the Games will be coordinated with the BC Games Society through BC The purpose of the Merchandise Chair is to secure a Merchandise Contractor through a request for proposal (RFP) process and then work with the Merchandise Contractor to coordinate sales locations, designs, and pre-Games merchandise sales opportunities. This will include being aware of all pre-Games promotional events that lend themselves to merchandise sales, bringing forward policies on giveaways and discounts to the board for approvals, and ensuring the Games-times sales locations are set up and prepared for the Merchandise Contractor. Photography The purpose of the Photography Chair is to secure photographers to take photos for: 1) general use and promotional purposes prepared by the Creative Services Chair and used by Public Relations and Digital Media Chairs, and 2) photograph all zone teams and all Medal Presentation Ceremonies. Sport action shots, which are of lower priority, are also taken by photographers in between gathering the other photos. This will include posting photos to the Games Flickr site. Pre Games and Games-time photography will be required. Games staff. Merchandise

Roles of the Key Volunteers